We have described trends in the following areas for you
We have gone through the most extraordinary year in our history – as countries, societies, and companies. The deep recession caused by the COVID-19 pandemic has shaken the fundaments of economies and business models, but a revival of economic activity observed since early 2021 brought hope for a much better future.
CEE has solid macroeconomic fundamentals: high GDP growth, low indebtedness, low unemployment, and a strong inflow of foreign investments. The most important fact is that the knowledge economy is the fastest-growing segment of the CEE region. IT, R&D, pharma, consulting, finance – those sectors grow at the fastest pace, supported by the large pool of well-educated workers. This creates a very positive environment for the office markets.
The new era will be defined by two important megatrends: digitalization and “green evolution”. Companies accelerate the transformation into digital processes and clean energy. We are observing these trends everywhere around and see that CEE is dynamically adapting to new challenges.
I am confident that our report will help you navigate the trends and phenomena defining CEE economies. Enjoy the reading!
The CEE region has indeed a relatively good position as female participation in the employment market became common in the 20th century and that societal norm held after the transformation. There are still however gaps to bridge – to enhance female participation in employment our region has to excel in workplace gender equality, closing the gender pay gap, increasing female participation in executive positions, breaking division between feminized and masculinized jobs. However, even more importantly, states have to take a more active role in providing support for those females who are primary caretakers – statistically much more often than male – of children, aging parents, or family members with disabilities. Care responsibilities combined with unpaid work performed by women in households – still more than men – are primary reasons for lower participation in the employment market.
In times of shortage of talent on the market, companies have no other choice but to embrace and attract younger generations. To do that effectively, companies have to consider their preferences, one of them being values-driven company culture and values alignment. Thousands of graduates entering the market are looking for employers that are socially and environmentally responsible, are looking for employers that provide a working environment that helps to thrive, develop oneself and contribute to a better society, where ethics and work ethos are equally important as profitability.